The ART NOW FAIR is diving into uncharted territory with the announcement of its newest fair in Salt Lake City, Utah. The event will be held at the Mountain America Exposition Center, a central venue for Salt Lake residents and those in the nearby town of Park City. Both locales have become hubs for art and culture, making it an ideal time for a dealer fair in this market. Salt Lake also has experienced tremendous growth in recent years as it’s become home to innovative startups and tech companies—a region dubbed the Silicon Slopes—as well as having the Bionic Valley, a leader in medical research.
Gerardo Labarca, Them, mixed media, 60 x 48". Courtesy Ralwins Art Gallery
Audra Weaser, Surroundings, acrylic and plaster on birch panel, 48 x 48". Courtesy Julie Nester Gallery
Robinson Holloway, executive director of Art Fair 14C, which is partnering with ART NOW to host the fair, adds, “The Salt Lake arts council is one of the oldest in America; it’s incredibly strong and there’s a passion for visual arts. It is a market that we felt would benefit from an art fair because of the businesses and art lovers here. It’s something we feel we could really grow.”
Art Fair 14C, a nonprofit fair based in New Jersey, will have a booth at ART NOW FAIR that will display a juried show featuring artwork by artists who live or have a studio in Utah. Alongside it will be booths for approximately 50 national and international galleries exhibiting contemporary fine art of all styles. Exhibitors include Hilton|Asmus Contemporary, Julie Nester Gallery, Ralwins Art Gallery and Melissa Morgan Fine Art.
Chad Little, Searching for Stolen Moments, oil on canvas, 60 x 48". Courtesy Julie Nester Gallery
Carole A. Feuerman, Kendall Island, resin, ed. 1/8, 60 x 24 x 40". Courtesy Melissa Morgan Fine Art
David Yarrow, Road Trip 2, photograph, 48 x 62". Courtesy Hilton Asmus Contemporary
The fair will happen March 31 through April 2, which is nearing the end of ski season in the area, giving the event an expanded audience. An opening reception benefitting a local nonprofit organization will happen March 31 from 5 to 9 p.m. This will be the first chance for attendees to experience this brand-new event. The fair continues April 1 and 2 from 11 a.m. to 7 p.m., and April 3 from 11 a.m. to 5 p.m. American Art Collector is a proud media sponsor of ART NOW FAIR. —
ART NOW FAIR / Salt Lake City
When: March 31-April 3, 2022; March 31, 5-9 p.m., opening reception
Where: Mountain America Exposition Center, 9575 State Street, Sandy, UT 84070
Information: www.artnowfair.com
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